SIU HEI | THE PERFECT MAGAZINE

Siu Hei stars in Adam Frost's look book for The Perfect Magazine.

The Perfect Magazine caught up with London-based designer Adam Frost about his first ever look book. ’It was very collaborative,’ he explains, ‘but the way that Oliver f**ked up the collection and styled it is really brilliant. He was putting things the wrong way round and I’ve never worked with someone who has a brain like that. It really inspired me. And then Christopher, who did the visuals, was like, ‘Ooh this is very couture show girly vibes’ so Chris was referencing spotlights on show girls and they look very performy and I’m a performer so it works with my aesthetic!

The collection is based on the idea of looking like you have money but in reality you’re really skint; you can dress really well and cheap and look like you have money. It’s also about body dysmorphia - that’s why there’s shapes in the silhouettes. A lot of gays have body dysmorphia.

It’s kind of like Elizabeth I meets Bjork. That’s the vibe. And Róisín Murphy.’

Scroll down for full look book & credits.